There have been numerous efforts to monetize location data over the years – some examples have succeeded, while others have failed to land. But the opportunity remains – particularly as we explore how location (and other data from MNO networks) can be used to support both service innovation and to build commercial partnerships. The problem: data processing. The answer: data processing. So, how do we move from aspiration to reality with DataOps?
In about 2010, the telecoms industry got quite excited about how user location data could be used to support enhanced security and support partnerships — with providers of financial services, for example.
These initiatives largely ran out of steam – but today, we should revisit the subject. In this blog, we’ll explore how enriched data acquisition and analytics provides a means for operators — finally — to deliver on this vision.