Blog
30 November 2023

Embracing Change: How Manufacturers Can Overcome Digitalisation Resistance

Learn how manufacturers can address psychological barriers, secure quick wins, and foster a digital-first culture to overcome resistance and unlock the full benefits of digital transformation.

Blog
30 November, 2023

Digitalisation is changing the manufacturing industry. It brings new ways to work, more efficiency, and exciting opportunities. But change can be hard. For many people working in manufacturing the thought of switching to new software systems and digital solutions can be a bit worrying. We are used to doing things a certain way, and the idea of big changes can feel overwhelming or even unnecessary.

But embracing digitalisation is not just about new gadgets and systems. It is about making jobs easier, improving efficiency and quality, saving money, and getting smart with data. This journey to digitalisation is not only about learning to use new technology; it is about bringing people along with it, understanding the concerns, and showing the real benefits of adopting new technologies.

By carefully overcoming this digitalisation resistance, manufacturers are able to benefit from the opportunities that come with digitalisation.

The Human Side of Digital Transformation

The digital transformation in manufacturing is as much about people as it is about technology. Understanding and addressing the common psychological barriers that come with digitalisation resistance is crucial for a smooth transition. For many in manufacturing, the current way of doing things has been the norm for years. Introducing new and advanced methods can seem daunting.

There is often a fear of the unknown – “How will these changes affect my job?” or “Will I be able to keep up with new technology?” These are common concerns that need to be addressed with empathy and understanding. Additionally, one of the biggest fears employees have is that new technology might make their skills obsolete, leading to job losses. This fear can create resistance to adopting new manufacturing solutions.

To battle these barriers clear and honest communication is vital. It is important to explain not just what is changing, but why it is changing. When people understand the reasons behind the shift to new tools and solutions—like making work more efficient or staying competitive—it can help ease concerns. It is also crucial to listen. Give everyone a chance to voice their worries and suggestions. This two-way communication builds trust and makes people feel valued and involved in the process.

Leadership plays a crucial role in the adoption of digitalisation. Leaders should act as guides and motivators, helping their teams navigate the changes. This includes setting a positive example in embracing new technologies and processes. With that, ensuring that employees have access to the necessary training and resources to adapt to new systems is important. This training should be tailored to different skill levels and learning styles. Encouraging a culture where continuous learning and adaptation are valued can help ease the transition.

The Benefits of Digitalisation for Manufacturers

While it is important to address digitalisation resistance, it is key to highlight the benefits that digitalisation brings. Let’s explore how it can significantly enhance various aspects of manufacturing, offering tangible advantages that go far beyond initial apprehension.

  • Increased Efficiency: Streamlined processes reduce manual tasks and automate repetitive activities, saving time and minimizing human error. Optimised production planning and resource management lead to efficient schedules and reduced downtime.
  • Cost Savings: Reduced waste through efficient material use, energy efficiency via smart systems, and predictive maintenance that forecasts equipment failures before they occur.
  • Improved Quality Control: Consistent quality through tailored software controls and real-time monitoring for immediate defect detection and correction.
  • Enhanced Data Analytics: Data-driven insights inform decision-making, while advanced analytics predict trends and potential issues for proactive process adjustments.

Quick Wins: Moving Past Digitalisation Resistance

An effective strategy to build confidence and support for digitalisation is focusing on ‘quick wins’—smaller projects that deliver immediate benefits. Demonstrating value early creates positive momentum for broader digital transformation initiatives.

  • Automated Reporting Systems: Replace manual data entry with automated report generation to save time and reduce errors.
  • Digital Inventory Tracking: Improve stock accuracy and efficiency, reducing manual checks and discrepancies.
  • Sensor-Based Monitoring: Install sensors for real-time machine health data, enabling efficient maintenance schedules.
  • Digital Quality Checks: Use scanners or cameras for faster, more accurate defect detection.

A Digital-First Culture

True digital transformation demands a cultural shift—prioritizing innovation, adaptability, and continuous improvement. Encourage experimentation, treat failures as learning opportunities, and foster a flexible mindset through regular training and leadership by example. Maintain open communication, address job security concerns, and emphasize that the goal is to enhance roles, not replace the workforce.

Conclusion: Embracing the Digital Future

The journey towards digitalisation in manufacturing extends beyond technology—it’s about people, culture, and a shared vision for efficiency and innovation. By addressing human aspects of change, showcasing tangible benefits, and cultivating continuous learning, manufacturers can successfully navigate digitalisation resistance and unlock a dynamic, prosperous future.


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