Beautynova

Beautynova is an international group of companies operating in the professional hair care industry, with brands distributed in over 70 countries. Founded in 2012 and consolidated in 2020, the Group is one of the leading independent global leaders in the sector, with a portfolio that includes brands such as milk_shake®, Medavita, DEPOT®, and many others.

The “Hair with Care” philosophy guides Beautynova in taking care of its customers and stakeholders while promoting social and environmental sustainability.

Objectives

With the support of sedApta, Beautynova undertook a complete digital transformation to enhance:

• Customer service and planning reliability.
• Advanced resource management and supply chain optimization.
• Technological scalability through an integrated cloud platform.

Solution

To meet Beautynova’s specific needs, the sedApta group planned the adoption of the following modules to optimize operational and production processes:

• R&SP (Resource & Supply Planning): This module enables integrated resource and supply planning, allowing clients to manage production capacity effectively, optimize the supply chain, and ensure accurate and flexible planning.
• Bricks: A modular solution providing advanced features for managing and integrating operational processes, enhancing collaboration across departments, and improving overall organizational efficiency.
• MES (Manufacturing Execution System): Integrated with production machinery, the MES system allows real-time monitoring and management of all production phases, improving traceability, efficiency, and process quality.

Benefits

Thanks to the implementation of sedApta’s solution, Beautynova achieved:

• Advanced planning: Optimization of mid/long-term production planning and automated creation of Work Orders for finished and semi-finished products.
• Flexible order management: Improved handling and modification of Work Orders.
• Material optimization: Effective phase-out management to reduce costs and improve stock rotation.
• Technological integration: Advanced synchronization between ERP systems and production machines for seamless workflows.
• Real-time responsiveness: The ability to quickly react to unexpected events, enhancing production resilience.
• Enhanced quality and analytics: Tools to monitor and ensure high-quality standards, with advanced reporting for performance analysis.

These results reflect a significant evolution in efficiency, quality, and competitiveness.