A Unique Business Model
Rochester Electronics began as an obsolete distributor and transitioned into a licensed manufacturer, acquiring active electronic products from suppliers over time. Their business evolved, focusing on digital transformation to streamline processes and meet customer needs more effectively.
Expanding Digital Capabilities
Through partnerships with distribution networks like DigiKey, Rochester Electronics developed APIs to automate purchasing and streamline customer engagement. By integrating APIs, they addressed inefficiencies and enhanced both their traditional sales and e-commerce channels.
The Power of Salesforce
Rochester Electronics adopted Salesforce to centralize tools and data, improving customer insights and opportunities. This integration paved the way for enhanced e-commerce through Commerce Cloud, offering real-time inventory and a seamless ordering experience.
Customer-Centric Automation
Automating order processing with partners like DigiKey has transformed the customer experience, making procurement faster and more reliable. Rochester's digital innovations allow customers to access information and place orders at any time, improving both satisfaction and efficiency.
Conclusion
Rochester Electronics' commitment to digital transformation has reshaped the supply chain landscape, offering real-time insights and automated solutions that enhance both internal processes and customer engagement. As their digital journey continues, the focus remains on innovation and delivering a superior customer experience.
David Paschall