In this video, Emil Radonchikj, Head of Customer Experience Assurance at Polystar, explains how Customer Experience Assurance (CEA) helps operators protect revenue, reduce churn, and deliver consistently high service quality through AI-driven insights and end-to-end visibility.
Why CEA Matters
CEA has become a mission-critical capability for telecom operators. It bridges the gap between network performance and actual customer perception, turning technical data into actionable business insights.
Modern CEA solutions provide a 360° view across all network domains, including radio, mobile core, and fixed broadband. This holistic visibility enables operators to detect issues faster, understand their real impact, and resolve them before they affect the customer experience.
The Role of Data and AI in CX Assurance
Centralized data and AI/ML-driven automation are at the heart of effective CX Assurance. By leveraging advanced analytics and agentic AI, operators can:
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Accelerate root cause analysis and issue resolution
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Reduce Mean Time to Detect (MTTD) and repair
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Proactively prevent service degradation
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Lower operational complexity and costs
From Reactive to Predictive Assurance
By shifting from reactive troubleshooting to predictive, AI-driven assurance, telecom operators can stay ahead of increasing network complexity and demand. The result is improved service quality, greater operational efficiency, and stronger customer loyalty.
Watch the video to learn more.
