Artsana | Customer story

Founded in Italy in 1946, Artsana Group is an international company operating in the baby care, healthcare and wellness sectors, with globally recognized brands such as Chicco, present in over 120 countries. With more than 2,000 employees and an international network of subsidiaries and production facilities, the Group operates in markets characterized by diverse needs and constantly evolving demand.

To address these challenges, Artsana embarked on a transformation of its planning processes with sedApta, adopting an integrated Demand and Supply Planning approach to improve forecast accuracy, enhance supply chain visibility and support data-driven decision-making.

Project

Artsana selected the sedApta Suite to integrate its planning processes, overcome information silos and reduce reliance on Excel spreadsheets.

Demand Planning

With the Collaborative Demand and Sales Analysis modules, Artsana redesigned its processes, shifting from market-based planning to product specialization and improving forecast accuracy.

Supply Planning

The implementation of the DRP and DRSP modules extended planning across the entire supply chain. Scenario simulation capabilities enabled Artsana to evaluate alternatives and make more informed decisions.

Objectives

• Improve the accuracy and reliability of demand forecasts.
• Integrate Demand and Supply Planning processes.
• Overcome the limitations of unstructured tools and fragmented information management.
• Enhance supply chain visibility and the ability to simulate alternative scenarios.
• Accelerate decision-making and improve responsiveness to market changes.
  

Benefits

• Improved forecast accuracy: reduced forecast error by approximately 10 points.
• Greater operational efficiency: significantly reduced reliance on Excel files and standardized processes.
• Faster decision-making: simulation tools enable rapid analysis of alternative scenarios and their potential impacts.
• End-to-end visibility: enhanced supply chain control and the ability to assess the impact of demand variations on inventory levels, service levels and cash flow.
• Organizational development: greater workforce specialization, clearer roles and responsibilities, and a stronger data-driven decision-making approach.